Purpose The purpose of this study is to test the efficiency of the gerontographics model in predicting selected consumer behaviours in older adults. Design/methodology/approach Through regression analysis; a large sample of older Thai adults is…
Abstract Based on a nationally representative repeated cross-sectional sample of older individuals from the 2007 and 2011 Surveys of Older Persons in Thailand (n = 50;138; with the participation rate of 95.79%); this study investigates the extent to…